Privacy Policy

Last updated: 22 September 2026

This Privacy Policy describes how Plush Foams Private Limited, operating the brand and website "Beditation" (hereinafter "Beditation", "we", "us", or "our"), collects, uses, discloses, stores, and safeguards the personal information of users ("you", "your", or "User") who access or transact through beditation.in (the "Website"). By accessing the Website or providing your information to us, you consent to the practices described herein.

1. Scope and Applicability

This Policy is published in accordance with the provisions of the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023, each as amended from time to time. This Policy forms an integral part of, and is to be read in conjunction with, our Terms & Conditions.

2. Information We Collect

We may collect and process the following categories of information:

  • Identity and contact data: name, billing and shipping address, email address, and telephone number provided by you at checkout or an enquiry. When you first add an item to your cart, we ask for your phone number, email address, street address, and pincode so we can save the cart and follow up about your interest, even if you do not complete a purchase. Promotional messages are separate and are sent only when you opt in.
  • Transaction data: details of products purchased, order value, and order history. We do not collect, receive, or store your card numbers, UPI credentials, or banking passwords; all payments are processed by our PCI-DSS-compliant payment gateway partner.
  • Technical and usage data: IP address, browser type, device identifiers, and pages visited, collected automatically to maintain and improve the Website.
  • Communications: correspondence you send to us, including reviews, requests, and support messages.

3. Purpose of Collection and Use

Your information is collected and used for business purposes, including to: (a) save your cart and follow up about items you considered; (b) process, fulfil, and deliver your orders; (c) communicate order status, shipping, and post-sale updates; (d) handle cancellations, returns, replacements, and refunds; (e) respond to your enquiries and provide customer support; (f) detect and prevent fraud and comply with applicable law; and (g) send promotional communications only if you separately opt in, which you may opt out of at any time.

4. Disclosure to Third Parties

We do not sell or rent your personal data. We may share information strictly to the extent necessary with: (a) logistics and courier partners for delivery; (b) our payment gateway and financial institutions for payment processing; (c) IT, hosting, and communication service providers acting on our behalf under appropriate confidentiality obligations; and (d) governmental or judicial authorities where required by law, regulation, or valid legal process.

5. Data Retention

We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, tax, or reporting requirements, after which it is securely deleted or anonymised.

6. Data Security

We implement reasonable technical, administrative, and physical safeguards designed to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is wholly secure, and while we strive to protect your information, we cannot guarantee absolute security.

7. Your Rights

Subject to applicable law, you have the right to access, correct, or request the deletion of your personal data, and to withdraw any consent previously granted. To exercise these rights, please contact us using the details set out below.

8. Cookies

The Website may use cookies and similar technologies to remember your preferences (such as your theme selection and cart contents) and to analyse traffic. For traffic analysis we use a random identifier stored on your device to count visits and understand which pages are used; it is not linked to your name unless you later submit your details to us, and we do not record your IP address for this purpose. If your browser sends a Global Privacy Control or Do Not Track signal, this analysis is switched off. You may disable cookies through your browser settings, although certain features of the Website may not function as intended.

9. Third-Party Links

The Website may contain links to third-party websites. We are not responsible for the privacy practices or content of such external sites, and we encourage you to review their respective policies.

10. Children's Privacy

The Website is not directed at persons under the age of eighteen (18). We do not knowingly collect personal data from minors. A minor may use the Website only under the supervision of a parent or legal guardian.

11. Amendments

We reserve the right to modify this Policy at any time. Any changes will be effective upon being posted on this page with a revised "Last updated" date. Your continued use of the Website constitutes acceptance of the amended Policy.

12. Grievance Officer & Contact

In compliance with applicable law, any concerns or grievances regarding the processing of your personal data may be addressed to:

Plush Foams Private Limited (brand: Beditation)
Boranada Industrial Area, Jodhpur, Rajasthan — 342001, India
Email: hello@beditation.in
Telephone: +91 63786 11966